SHAP Chippy have become ambassadors for Norwegian Seafood by joining a new joint-partnership initiative launched by the Norwegian Seafood Council and the Fishing Vessel Ramoen to offer branded giveaways for customers of Shap Chippy to increase awareness that origin matters when it comes to premium quality and sustainability.
On Friday 13th March Shap Chippy will be giving out Free woolly beanie hats and then again on Friday 20th March, they’ll be handing out Free reusable water bottles, when customers spend £10 or more on their fish & chip meals. This giveaway is also a thank you to their customers for all their support.
This campaign began with an industry roundtable that Shap Chippy attended to discuss the future of sustainable fish and chips. With threats to stock sustainability, the North Sea was a topic of discussion; Shap Chippy has always sourced their fish from the Barents Sea – home to one of the most plentiful stocks of cod and haddock.
“Sustainability is more important than ever. It matters greatly where we source our fish from – origin really does matter! We are proud to tell our customers that we source sustainably from Norway’s cold, clear waters and we are lucky to have witnessed Norway’s sustainable fishing practices first-hand”’ Said Ashley, Co-Owner of Shap Chippy.
“We look forward to celebrating our relationship with Norway and our customers loyalty to sustainable fish & chips over the next two Fish Fridays. To have the 1st place (Cods Scallops, Nottingham) and 2ndplace (Shap Chippy, Cumbria) fish and chip shops of 2020 participating in this event, along with an elite select few other chippies across the UK, really highlights the importance of sustainability” says Matt, Co-Owner of Shap Chippy.
UK Director of the Norwegian Seafood Council, Hans Frode Kielland Asmyhr commented “Norway has a longstanding relationship with the UK in providing premium quality, sustainable seafood. We are proud to be working with the Ramoen and Smales to support those chippies who take pride over sourcing their seafood sustainably from Norwegian waters.”
Katrine Florvaag, Sales Director of the Ramoen added “sustainability is at the heart of our operations. 100% of our supply to the UK is MSC-certified, traceable, sustainable and – importantly – available for supply to the UK’s finest fish & chip shops.”
