PR and content agency, Catapult PR, has won a prestigious Prolific North Marketing Award for the third year in a row, this time for a campaign conducted for Cumbrian client, Levens Hall and Gardens.
The agency, which has a Cumbrian address in Carlisle, as well as offices in Poulton-le-Fylde, Lancashire, prides itself on a bespoke, creative approach to every client’s brief. This is delivered my multi-award-winning agency boss, Jane Hunt. This year, this formula enabled it to take home the award for Best Small Budget Campaign.
The boutique-sized agency was competing against the very largest advertising, digital and PR agencies and in-house departments from across the whole of the North. It again proved size does not matter, whether in terms of the agency’s staff numbers or the client’s budget.
Creativity drove its winning PR and content campaign, which maximised the benefits of a World Topiary Day initiative that Catapult PR suggested in 2020. This was the third award-winning year for the campaign, which finds new dimensions with which to create headlines and drive visitor footfall in each tourism season.
Although extremely niche in its nature, the ideas-fuelled campaign generated phenomenal media coverage, right across the world, ensuring that Levens Hall is the number one topiary garden in the eyes of world gardeners.
The campaign also saw the creation of the world’s first topiary inspired dress, designed by UCLAN student, Hex Gregson. This was unveiled on World Topiary Day but generated plenty of coverage prior to its official display, as well as numerous podcast downloads from Catapult PR’s own highly-ranked leisure and travel podcast, Poodling Around.
One judge commented that the return on investment delivered by the campaign was phenomenal and he could hardly believe what had been achieved for the marketing spend.
Catapult PR’s managing director, Jane Hunt, says, “We are delighted to keep our track record at the Prolific North Marketing Awards going and hope to be able to create the same sort of dynamic campaign for other Cumbrian clients in the year ahead. We specialise in tourism, arts and culture, retail and also, at the other end of the sector scale, insurance and financial services PR and content marketing, so there is plenty of scope for us to work with many businesses in Cumbria.”
In the meantime, Catapult PR is looking forward to the CIPR NW awards, where it is shortlisted in six different categories and for a number of clients, for work carried out in public relations and also content creation.
To discover more about what Catapult PR can offer, email jane@catapultpr.co.uk Catapult PR also won Gold, and took home the title for the Culture, Media, Sport & Travel Marketing Communications Campaign of the Year, at the PR Moment Awards 2023, earlier this year.
