Co-owner of Chesworth Communications, publishers of Cumbria24 and eBusinessCumbria, Karen Morley-Chesworth is leading a communications masterclass in association with Cumbria Chamber of Commerce.
The two-part workshop ‘Creating a communications plan – promoting your organisation, protecting and growing your business reputation’ is an online training session.
At the end of the six-hour workshop participants will have created a communications plan for their organization and have the tools to deliver it.
Karen said: “Communications is more than press releases, advertising copy and social media, it is the backbone of ensuring your key messages reach the right people, in the right way and at precisely the right time to maximise the benefits for your business.
“If you get your communications right, even in difficult times you can not only maintain your business reputation, you can grow it.
“Following a seven-point plan, you can ensure you are always on leading the conversations – with your employees, your teams, the media and public.”
From this course, you will create:
• A template to work from for all your future communications
• A strategy that brings together your organisation’s marketing, PR and engagement
• The tools to ensure you always maximise the communications opportunities for your organization.
Karen added: “This course will give you a strategy to ensure you manage your engagement with all your stakeholders. By the end of this one-day course you will be able to:
• Create a communications plan for your organisation, and integrate your market, PR and engagement work
• Identify your audiences through stakeholder analysis
• Use your communications plan to deliver high quality, effective communications that ensure your key messages land well and enhance your organisation’s reputation.”
Join Cumbria Chamber of Commerce and Karen Morley-Chesworth of Chesworth Communications, for this course run over two, three-hour Zoom sessions on 19 and 26 August, 10am-1pm and gain the tools and confidence to manage your communications across your organization.
The course content includes:
• The basic principles of communication
• Understand what strategic communications is and how it benefits every aspect of your business
• How effective communications help you manage multiple goals and relationships
• How to research your audience and tailor your messages to their needs
• Basic principles of crisis management
• Basic principles of writing copy
• How to manage internal & external relationships
• Looking at how communications professionals develop persuasive messages to realise their organisation’s goals
• How to evaluate your communications to ensure you get value for money.
This course in communications planning is supported by one-month online mentoring from Chesworth Communications. This additional time will ensure you have support to put your new communications plan into action and provide additional guidance for new communications strategies you want to develop.
To support your ongoing communications skills development, those who complete a Chesworth Communications course receive membership to the Training Group which receives regular updates on communications, tips and access to additional online media training.
To find out more and book your place on the Creating a Communications Plan workshop, visit the Cumbria Chamber of Commerce website.
