Cumbria Chamber of Commerce is joining forces with the publishers of Cumbria 24 and eBusinessCumbria to provide a series of workshops to help businesses protect their reputations and reach their corporate goals.
Karen Morley-Chesworth, Partner of Chesworth Communications is leading the half-day sessions which will be held across the county to improve access for business people wherever they are based in Cumbria.
Karen has worked in the media and communications for over 30 years, and is a member of the PRCA and GSC.
Karen said: “Good communications is the key to raising your business profile, promoting your business and also maximising the potential of your teams.
“From promoting your business in the media to ensuring changes within your organisation are understood and implemented successfully, our workshops provide the tools and planning to implement ideas immediately. These are practical workshops that deliver instant results.
“Our spokesperson training is an introduction to preparing managers and team leaders for broadcast interviews.
“All our workshops include one-month follow-on support, to help you put into practise the learning and get the publicity and planning in place to maximise every opportunity.”
Tracey Telford, Cumbria Chamber of Commerce’s Training and Consultancy Coordinator said: “Knowing how to properly communicate with the media and your teams are essential skills to have in business.
“Whether a crisis has arisen, you’re launching a new product or service or are announcing company news, it’s vital you know how to effectively communicate with the media and maintain a positive relationship with them.
“This is why Cumbria Chamber has teamed up with media and communications experts, Chesworth Communications to deliver four in-person media sessions designed to prepare your staff to deal with all aspects of the media.”
Booking is now open for the first of four media training workshops:
How to Write Copy That Promotes Your Business – Monday, 7th March 10 am-1 pm, Carlisle Racecourse, Carlisle.
This training is ideal for people new to writing for PR and communications and also those who want to brush up on their core skills. Attendees will learn the fundamentals of essential PR writing how to write effectively for different media and audiences. Find out more here.
How to get Free Publicity for your Business – Monday, 21st March 10 am-1 pm, Castle Green Hotel, Kendal.
You don’t have to spend a penny to get your business promoted – you just need to know how to access the media. If you want to get your business name known, adapt your current approach to media releases, find more newsworthy angles to less newsworthy stories and avoid the type of language that leaves the media confused, bored or irritated, then this workshop is for you! Find out more here.
Planning your communications for business success – Monday, 4th April 10 am-1 pm, Energus, Workington.
This workshop will show you how to protect your business reputation and reach your business goals. It is designed for beginner-to-intermediate communicators and will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign. You’ll also be able to evaluate the effectiveness of current communications and engagement, identify barriers and opportunities, and develop practical internal communications and engagement strategies to implement. Find out more here.
Preparing managers and team leaders for media interviews – Tuesday, 26th April 2022 10 am-1 pm, The George Hotel, Penrith.
This course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. Find out more here.
The standard rate for each of the above sessions is £145+VAT. These are however offered to Chambers for a huge discount at £95+VAT. If you’d like to become a Cumbria Chamber member from as little as just £110+VAT for a sole trader, please visit here. If you’d like to know more about how membership can benefit your business, just let me know by replying to this email and a member of the team will be in touch.
As ever, if you have any queries please email training@cumbriachamber.co.uk.
