A Carlisle-based brand and marketing agency is supporting a local charity to help even more young people in the area.
CreativeHutch, based on Cecil Street, is today announcing its patronage of Carlisle Youth Zone: reinforcing its commitment to the local area and helping the next generation.
The agency was co-founded by Vicky Hutchinson and Carol Wallace, who returned to Carlisle to raise their families and start the thriving brand and marketing firm in 2019.
Carol Wallace, agency co-founder and marketing director, said, “Vicky and I have witnessed first-hand the transformative work done by the charity, especially for those young people who perhaps have a less supportive network than some of their peers.
“We see CreativeHutch’s involvement as more than just funding, so we’ll be going in to help those interested in art, design and marketing with mentorship, offering work placements and sharing our knowledge of the creative industry.
“We want to empower young people, to see themselves as equals and be capable of setting their sights high and just going for it!”
Vicky Hutchinson, agency co-founder and brand strategist, added, “It’s hard for parents and families as a lot of activities for kids are really expensive and it’s often structured stuff such as sports or dance, which not every young person is interested in.
“My girls love going with their friends, they love being independent, enjoying all the fantastic activities and it’s all in a safe and secure environment. A gym, hairdressers, climbing wall, football pitches, even teaching baking – they give access to absolutely everything!
“They do really inspirational work at the youth zone and we’re really proud to be supporting them as patrons.
The new partnership with Carlisle Youth Zone marks another step in the agency’s mission to contribute positively for the area’s young people and enable successful futures in the creativity industry.
Vicky continued, “One of our main visions at the Hutch is to inspire and keep talent in Cumbria. There wasn’t anything for either of us in our field when we were younger, so we went away to London to grow our skills and knowledge, came back, and built CreativeHutch. We want people to feel that there are pathways for careers in design and creative industries right here in Cumbria, and you don’t have to leave to find them. We want to provide opportunities, and the lovely thing is there are other great creative type agencies around Cumbria doing the same.
“It’s really important for us to offer those pathways to every young person, regardless of their background.”
Carol added, “It’s so important to us that we provide opportunities for young people in creative industries and marketing in Cumbria. That’s our key thing. By helping financially and getting involved with support and mentoring, we hope we can do that.
“Everybody is equal and we should all be starting from an equal playing field, especially young people. It shouldn’t matter where they come from; it’s about having the same equal opportunities to go on and do something they love.
The decision to become a patron was an easy one for Carol and Vicky.
“The youth zone has had over 15,000 people through its doors. Not only are they giving hot meals and somewhere warm, they’re actually giving a future. The amount of young people they’re helping is amazing,” Carol continued.
Over the last decade, Carlisle Youth Zone has been a lifeline for thousands of young people, providing them with a fun, safe place to make friends, as well as guidance and support. Through initiatives like their volunteer mentoring project and support for children affected by poverty, the youth zone has been pivotal in creating a better future for Carlisle’s young people.
Emma Rogerson, Development Manager at Carlisle Youth Zone, said, “As a charity that relies on donations and fundraising, continued success depends on the generous support of the business community comprising our Patron Family. Their commitment to a regular, affordable contribution is essential for ensuring the continuality of the charity that consistently supports 1200 young people 6 nights/days a week and ensures we can be reliable and dependable today, tomorrow and for future generations to come.
“We extend our appreciation to CreativeHutch who are the latest business to join our network made up of 150 incredible businesses that have pledged to support young people.”
For more information on Carlisle Youth Zone and to become a patron, visit www.carlisleyouthzone.org or contact emma.rogerson@carlisleyouthzone.org. Find out more about CreativeHutch at www.creativehutch.com.
